Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, June 4, 2008

Bad Blurbs, Good Books

The economist Brad DeLong puts forth an interesting "parlor game" on his blog: write the worst blurb you can imagine for the best book you can think of. It's an illuminating exercise, because it helps one realize a couple of things:

1.) that "literary" is really a perceptive filter, a sort of lighting effect that casts a work as somehow Important.

2.) that even works of high literature are propelled by plots. When you strip them down to that level, some etherial classics have rather down-to-earth dynamics at their core.

DeLong's bad blurb for Lord of the Rings is priceless: 
Plucky heros travel across a fantasy world, encountering strange creatures and languages (invented by the author!) to destroy a magic artifact, while being pursued by Minions of the Dark Lord.

(Note: I do have to point out one thing, though: These aren't really "blurbs", per se. A blurb is a dollop of praise, doled out by one author for another. These are imagined instances of jacket copy, which pursues an enticing precĂ­s of the story within the covers. There's a difference, but the exercise remains worthwhile.)

 
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